We take a first-principle approach to SEO. Our approach is rooted in deep understanding of the primary function of a search engine - providing the most relevant search results for search queries. Our job is to help you identify the most relevant queries and create the best content around them. This form of alignment is what constitute true Search Engine Optimization. A good SEO strategy will insure a constant influx of quality leads and traffic to your site. We always start and end with measurements and benchmarking. As the saying goes “you can’t improve what you can’t measure”. Our approach includes a combination of onsite optimization, content development and link building
We’ll conduct an SEO audit to determine what’s preventing your website from ranking at the top of search engines. Once we have this information, we’ll develop a plan of attack to resolve the issues. The audit will examine the primary areas of SEO: Technical, Onsite, and Backlinks.Through the Technical and Onsite areas, we’ll check to see whether or not your website is properly coded and keyword optimized for search engine success. Next, we’ll determine the quantity and quality of your backlinks as compared to your competitors during our Backlink Analysis.
Once we’ve gained a thorough understanding of your business, industry and customers, we’ll develop a buyer persona which will guide our writing style for your website. If necessary, we’ll then prepare keyword-focused content for each of your website’s services pages. Again, these are the pages that are more likely to convert visitors into sales. Thus, increasing their ranking on search engines will be at the core of our SEO efforts.Next, we’ll continuously prepare, optimize, and publish keyword-focused articles through your website’s blog. Not only will these articles be directly related to your services, they’ll generate web traffic and serve as link prospects for link building initiatives.
Acquiring backlinks from authoritative, influential websites, or well-known websites that have a huge following is the number one way to shoot to the top of search engines. Having published content on these websites not only increases your website’s authority, it also leads to more brand awareness and referral traffic.Therefore, on your behalf, we’ll reach out and build online partnerships, for backlink acquisition and exposure purposes, with brands associated with your industry.
Deliver on the promise of marketing performance management. Whether you need strategic metrics that reveal the big picture or operational metrics that help you solve specific problems (spoiler: you need both), count on us to help you gather and make sense of that data.Using web analytics tools like Google Analytics, HubSpot, and many others, we’re able to track important information such as website visitors, demographics, keyword rankings, conversions, and most importantly ROI. We’ll use this data to further optimize your website for search engine leads and website conversions.